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Chinese watches are the rising underdog;

By Farrukh Zaheer June 22, 2020 0 comments

According to some industry insiders, their quality is on par with their Swiss counterparts. This isn’t surprising given that many components of Swiss watches, including dials and the glass, are manufactured in China.

Now, the country’s own watchmaking industry is now thriving, with brands such as Seagull – the largest mechanical watch manufacturer in the world – offering timeless, sophisticated and luxurious pieces.

Although the watch industry in China is coming into prominence, and not yet widely known for its sophistication and quality. With so many manufacturers vying to showcase their wares, can be overwhelming to figure out which brands are trustworthy, and which watches are well-made.

That’s where we come in. Bringing you specially selected peices from selected manufacturers. Bringing you Affordable Quaity and Luxury. Our collection is curated to bring you high-quality watch technology, both in Mechanical and Quartz ranges at an affordable price. Our tourbillon watches are for those of you who value luxury and appreciate elegance but are looking for an alternative to Swiss creations retailing for ten times the prices we offer you.

It is our mission to connect watch enthusiasts who were previously unable to enter the market, due to high price points, with the timepieces they want.

We want you to know cost doesn’t have to be a barrier to your style being expressed.

The emerging watchmaking heritage in China is exciting for us to be a part of. And it brings us great joy to lead the way in making beautiful and affordable watches widely available to you, our customers. 


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